Bridging Empathy and Tech: How We’re Making a World of Difference

by Nikola Glumac, February 05, 2024
Today we stand on the threshold of our tenth year. After nine remarkable years, it would be easy to dwell on the tangible markers of our growth — the square footage of our new office, the number of talented individuals we’ve welcomed aboard, or the expanding list of clients who've placed their trust in us. 

But the true measure of our journey isn't found in numbers or statistics. What we cherish most, what drives us forward, can't be easily quantified. It’s the unnumbered moments of innovation, the countless instances of problem-solving, the immeasurable impact we’ve made through our technology, and the invaluable trust we’ve built. 

That is what formed us; this is what the future holds for Thespian.

Empathy-engineered solutions


When you do it right, software development becomes art. Much like any other medium, software speaks to a need within its user and answers it. It’s our life's work, but it’s done sustainably, with consideration for both our team and our client. 

In our journey, we have continually strived to merge the seemingly unmergeable and to stand as a company that is fueled by empathy but still methodical in execution. We believe nothing improves code more than understanding human needs. Coding is not just about the mechanics; it’s about opening with that same empathy and understanding, distilling ideas to their essence, and creating products that deeply resonate. 

Empathy isn't just a concept in our world; it's an actionable approach that informs every stage of our development process. It shapes our communication, guides our design choices, and ensures that the solutions we develop are not only technologically advanced but also intimately connected to the people they are meant to serve.

The art lies in understanding what focus groups and feedback loops don’t tell you. We are integrating what the user didn’t even know they wanted, something they can’t quite put their finger on — that which makes their life not just easier but better.


Your trust deserves respect


The second world we inhabit is that of dedicated, precision-driven engineering. Here, we leave nothing to guesswork or gut feelings. What fuels this part of the equation? Respect. Think of how nature creates, not a leaf out of place. We channel the effortless efficiency of nature, where every element serves a purpose, and nothing is wasted. Our solutions embody this purity of function, utilizing every resource to its fullest potential.

There's no room for redundancy or wastefulness. Every line of code, every design element is there for a reason, serving a clear, functional purpose. This mindset allows us to create software that is not just effective but also sustainable. Authentic software is a growth engine. That is why we build solutions that stand the test of time, delivering value long after they've been implemented.

When respect is at the heart of it all, it’s easy to naturally foster an environment of transparency and open communication. Often overlooked, with us, respect isn’t just an add-on; it’s the driving force behind every line of code we write and every relationship we build.

What’s in it for us - really


This has always been the trickiest answer to get right, but once you nail it, your mission becomes clear. As a CEO myself, I understand that idealism, optimism, and such mindsets won’t take you anywhere on their own. They must be balanced with practicality. 

Our optimism isn't just a feel-good factor; it's a driving force that pushes us towards realizing our highest potential. The riddles, puzzles, and challenges we encounter in our work aren't obstacles but building blocks of who we are. 

This understanding was a revelation, the bedrock of our motivation and the reason we earn and cherish trust — because, for us, it's deeply personal. At the bottom of it all, what really drives us is the thrill of being challenged. Our intrinsic motivation is to achieve our fullest potential, which we partly accomplish through our work. 

In Thespian, the primary output isn't just the software we develop; it's the empowered group of individuals who, together, can tackle any challenge. These challenges are our learning opportunities, akin to an antivirus program that becomes smarter every time it's pushed to its limits. 

Our version of ownership is growth — finding new pathways, exploring uncharted territories. Each industry we step into is a new adventure; no task is ever identical, even within the same sector. Our approach and our people enable us to consistently deliver the maximum to our clients, ensuring they overcome their own challenges.

We believe that exposing ourselves to roadblocks makes us emerge stronger — that's why we always seek to be challenged. It's in this perpetual state of striving and overcoming that we find our true strength and purpose. In fact, being optimistic isn’t wearing rose-colored glasses; it's having a belief so strong that it colors every challenge with the hue of possibility.

Fate (and faith) has nothing to do with it


Our outlook doesn’t rest on blind hope. We don’t cross our fingers for the light at the end of the tunnel; we believe, with unwavering faith, that we are the bearers of that light. Building on that, no success is left to chance or vague notions of fate. 

We are optimists at heart, grounded in the belief that consistent, reliable methods pave the road to achievement. We walk a path contrary to Machiavellian principles, holding firm to the conviction that the journey matters just as much as the destination.

Businesses that just breached the market may initially run on individuals, but enduring businesses are forged by the strength of well-established processes. We treat every challenge not as a gamble but as an opportunity to apply our robust, systematic strategies.

Our methods are rooted in grit. It’s a discipline: knowing that by executing the steps we have perfected over time, we will not only reach but surpass our objectives. Sticking to our battle-tested processes hasn’t failed to plant our clients at the forefront of their industry.

The power of purpose-driven technology


I misled you earlier. We are fueled by challenges, yes, but our end goal isn’t just to solve them. Our software isn't just about shaping solutions; it's about changing the world. At the end of the day, when clients approach us, they aren’t just looking for a new webpage or an API. They want to ensure their employees’ and end-users’ lives improve.

Making a difference with technology has a rippling effect, reaching beyond individual companies and impacting the global stage. We approach our work with an 'infinite game' mindset, always looking to the horizon. Every business venture is indeed a leap of faith, but we equip you with the grit needed to face the unknown with confidence, grounding our approach in reliable, time-tested strategies.

We don’t just accept challenges; we crave the uncharted ones. Show us the most intricate labyrinth or the darkest unknown, and we will guide you through to the other side. We condensed this into our core values, our promises to our current and future partners: 

  • Always on Your Time: Our methods are designed to ensure a stress-free delivery and predictable success. We mitigate risks and illuminate possibilities, keeping the process aligned with your timeline.

  • Consistent Teams for Consistent Results: We invest heavily in cultivating a culture where our people, driven by shared principles, thrive. For our clients, this means a dedicated team that stays with you throughout, eliminating the need for constant onboarding and ensuring continuity and depth in understanding your project.

  • Top Talent, Zero Hassles: Our teams are not just skilled; they are passionate about our clients' vision. They immerse themselves in your business logic, take pride in advancing your product, and constantly explore ways to elevate how you do business. With us, you get talent that shares your passion, understands your vision, and commits to your success.


As we step into our next year, our focus remains unwavering: to harness the power of technology not just to create software but to forge paths that have a lasting, positive impact on the world.


About the author:
Author avatar
Nikola Glumac
Optimist | Founder & CEO at Thespian d.o.o.
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